Alita was born from a shared passion for textiles, beauty and fine craft — and a deep love for Switzerland. Founded by mother and daughter, the brand draws inspiration from the floral beauty of their homeland, reimagined through the lens of timeless femininity and modern elegance.

Anita grew up in a Swiss textile family with over 120 years of history. She founded her own label and built collections sold across Europe. For her, quality begins with touch. A fabric is felt before it is ever seen.

Alisa has been surrounded by textiles and colours from the very beginning. A lawyer by training, she brings precision, a modern eye and a deep sense of aesthetic purpose to Alita. For her, fashion is more than style. It is an expression of personality and conviction.

Each foulard is designed with intention — hand-painted, hand-rolled, and produced in Como by artisans of the highest tradition. Made to be worn, cherished, and passed on.

Our philosophy is simple: quality that begins with touch, beauty that endures beyond seasons, and a quiet piece of Switzerland, always close by.